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TikTok Music Integration Boost: In a strategic move to deepen its ties with the music industry, TikTok is collaborating with major streaming services, such as Spotify and Amazon Music, to introduce a groundbreaking feature. This new functionality enables users to seamlessly save the songs they discover on TikTok directly to their preferred streaming music app. The move comes amid TikTok’s growing influence on music charts and artist discovery, evident not only in its popularity but also in the ripple effect it caused on Spotify’s app design earlier this year.
TikTok Music Integration Boost: The “Add to Music App” Feature Unveiled
TikTok’s latest feature, named “Add to Music App,” introduces a button labeled “Add Song” beside track names at the bottom of TikTok videos in the For You Feed. This empowers users to save the song directly to their chosen streaming music app. The first interaction with this button allows users to set their preferred default music service. This innovative feature is set to enhance the user experience, aligning with the ever-evolving landscape of social media and music consumption.
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TikTok Music Integration Boost: Spotify and Amazon Music Collaboration
For Spotify users in both the U.S. and the U.K., the “Add Song” feature will allow them to save songs directly to their “Liked Songs” playlist. This integration expands Spotify’s reach, providing a seamless link between TikTok’s short-form content and users’ music preferences. While this functionality initially supports U.S. and U.K. users, Spotify aims to roll it out to additional markets over time.
Amazon Music users, including Prime members and Amazon Music Unlimited customers, can also benefit from this integration. TikTok songs will be added to a designated “TikTok Songs” playlist or any other playlist of the user’s choice. This collaboration strengthens the synergy between TikTok’s vibrant content and Amazon Music’s user base.
Technical Requirements and User Experience
To leverage this feature, both the TikTok app and the user’s streaming music app need to be updated to the latest version. Spotify has already initiated the rollout on both its iOS and Android apps, ensuring a seamless experience for users. This integration complements Spotify’s existing social integrations with platforms like BeReal, Instagram, Snapchat, and Twitter (now X), showcasing a comprehensive approach to user engagement.
TikTok’s Position in the Music Discovery Landscape
Acknowledging TikTok’s dominance in music discovery and promotion, the Global Head of Music Business Development at TikTok, Ole Obermann, emphasized that the “Add to Music App” feature takes the music discovery process a step further. Establishing a direct link between TikTok and streaming music services, it enhances the connection between discovery and consumption, ultimately benefiting artists and rightsholders.
Conclusion: Nurturing Collaborations Amidst Growing Competition
As TikTok expands its footprint in the music industry, partnerships with streaming services become imperative. While TikTok is making strides with its own streaming service, TikTok Music, in global markets, the collaboration with established players like Spotify and Amazon Music highlights the importance of cross-platform integrations in the evolving digital landscape. The feature’s initial rollout in the U.S. and U.K. signals the beginning of a broader strategy to amplify the intersection of short-form content and music streaming on a global scale.