Table of Contents
Introduction:
Copilot 2023: In a strategic move announced at Microsoft Ignite 2023, Microsoft has rebranded its AI-powered chatbot on Bing, formerly known as Bing Chat, to Copilot in Bing. Simultaneously, the corporate-focused premium version, formerly Bing Chat Enterprise, has also been renamed Copilot.
Microsoft claims that the name changes aim to unify the Copilot experience for both consumer and commercial customers, dispelling any notion of confusion.
Copilot 2023: Unified Copilot Experience
Caitlin Roulston, Director of Communications at Microsoft, emphasized that renaming “Bing Chat Enterprise” to “Copilot” aligns with the company’s vision of a cohesive Copilot experience for users across different domains. This strategic alignment seeks to enhance the brand’s identity and streamline the user experience.
Copilot 2023:Potential Motivations Behind the Rebranding
Speculations arise as to whether the name change is prompted by Bing Chat’s performance. An August report from StatCounter suggested that Bing failed to gain market share from Google six months after the launch of Bing Chat. While Microsoft disputed these findings, the rebranding might be a strategic move to dissociate the technology from the Bing search engine.
Enhanced Data Protection for Corporate Users
Effective December 1, Copilot in Bing will offer enhanced data protection for users signing in with a corporate account, specifically a Microsoft Entra ID. This ensures that their data will not be stored or utilized for AI model training, providing a layer of commercial data protection. Microsoft emphasizes that this change is aligned with the company’s commitment to user privacy.
Commercial Terms and Conditions Update
Roulston disclosed that Copilot would update its commercial terms and conditions on December 1, marking its status as a generally available product from Microsoft. As part of this update, it will adopt Microsoft’s universal license terms for online services. Microsoft plans to expand the eligibility of Copilot with commercial data protection to a broader Entra ID user base at no extra cost over time.
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Expanded Access and Pricing Details
Copilot is now accessible in Windows, Copilot.Microsoft.com, and Bing, integrated into various Microsoft enterprise subscription plans, including Microsoft 365 E, E5, Business Premium, and Business Standard, at no additional cost. Starting December 1, Copilot will be included in Microsoft 365 F3. For other customers, it will be available on a subscription basis, priced at $5 per month.
Conclusion
Microsoft’s rebranding of Bing Chat to Copilot signifies a strategic effort to provide a unified and enhanced experience for users, with a specific focus on bolstering data protection for corporate users. The changes aim to position Copilot competitively in the evolving landscape of AI-powered chatbots.
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