Table of Contents
Introduction:
Amazon Consult-a-Friend Feature: Amazon is today launching a social shopping feature that will allow consumers to ask trusted friends for advice while they shop online through the Amazon app. The feature, dubbed “Consult-a-Friend,” lets shoppers send a message to people whose advice they want to receive. This message includes a link to the new experience where friends can react to the product shown using emojis and optionally add commentary.
How Amazon Consult-a-Friend Feature Works?
To use the feature, Amazon app users will have to toggle on the “Ask for your friends’ votes” button the first time they try the service. They can then select their preferred messaging app to use for sharing the link with their designated recipients.
Getting Personalized Feedback from Trusted Sources
The idea, Amazon explains, is to help customers make purchase decisions. And friends and family’s recommendations are often among the most trusted sources. Plus, Amazon’s own internal data indicated sharing products with friends for feedback was something customers were already doing by way of using the app’s existing “Share” button on iOS and Android. This year, for example, Amazon says shoppers pressed that button “billions of times’ to share products through messaging services, social media apps, and email.
Enhancing Shopping for Apparel, Shoes, Electronics, and Furniture
Similarly, the Consult-a-Friend feature will build on that existing sharing behavior, particularly in areas where Amazon’s early testing has shown customers are looking for more feedback—like when they’re shopping for apparel, shoes, electronics, and furniture. The feature also arrives ahead of the busy holiday shopping season, when a number of customers may be looking for gift ideas and want to know from other friends and family members if the item they’ve come across is something they should buy for a mutual friend or relative.
Easy and Secure Process
In order for the recipient to respond to any requests for feedback, they must already be signed into their Amazon account in the Amazon Shopping app. In other words, Amazon isn’t trying to leverage the feature to collect personal information like emails from non-Amazon customers.
Availability and Expanding Reach
The feature will be available, starting tomorrow, in the Amazon app in the U.S., Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, UAE, and the U.K.
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Enhancing Amazon’s “Inspire” Shopping Feed
Alongside this launch, Amazon is also adding a new “Create” feature to its TikTok-like “Inspire” shopping feed in its app. Launched earlier this year, Inspire showcases content created by influencers and brands. “Create,” however, will allow more people to participate. After tapping on the new Create button in the upper right corner of Inspire’s Home tab, users will be able to take a quick photo or video of their favorite products or upload media from their phone, then tag the product and share their experience.
A New Way to Share and Discover Products
After the content is reviewed and approved, it will be displayed publicly in Inspire’s feed. Users will be able to see all their posts and hearts received on their public profile page in the Posts tab.
Available to iOS and Android Users
Inspire is available across iOS and Android in the U.S.
